Gayle Lovelock is the founder of EquiMatch Pro and one of the UK's most experienced independent horse buying advisors. With more than 25 years of hands-on experience in the equestrian world, Gayle has helped countless riders find horses that truly suit them — avoiding many costly mistakes and building partnerships that last.
EquiMatch Pro was born from a simple belief: that every buyer deserves honest, independent advice from someone who is entirely on their side.
We work for the buyer — never the seller.
Qualifications
- BHS APC Level 3 Coach
- Riding School Instructor
- Pony Club Coach
- Dressage Coach
- Show Jumping Coach
- RDA Coach
- Horse Trainer
Gayle's Approach
Gayle understands that buying a horse is one of the most significant decisions a rider can make. It is not just a financial investment — it is an emotional one. Her approach is always professional, knowledgeable, calm, thorough and completely focused on the client's long-term happiness and success.
Whether you are a first-time buyer, a returning rider or an experienced competitor, Gayle brings the same level of care, expertise and integrity to every search.
Why Gayle Started EquiMatch Pro
Having spent decades in the equestrian industry, Gayle has seen far too many buyers make expensive and heart-breaking mistakes — often because they had no independent expert in their corner. EquiMatch Pro was created to change that, giving every buyer access to the kind of professional guidance that was previously only available to those with connections in the industry.
"My goal is simple: to match the right horse with the right rider, and to make the buying journey as successful and enjoyable as it should be." — Gayle Lovelock